Art Direction
Vaseline Ad Campaign
Problem: Consumers believe that Vaseline’s sole purpose is to heal dry skin.
Solution: Show consumers that Vaseline can be used for so much more.
Volkswagen E-Golf Electric Hatch Ad Campaign
Problem: Volkswagen wanted to show Gen X-ers that purchasing an electric car was worth it.
Solution: By focusing on the E-Golf’s regenerative braking system, I demonstrated that saving on gas
and electricity is not only environmentally and monetarily sustainable, but mentally beneficial as well.
Stay at Home Campaign
Problem: People are leaving their homes too often during the COVID-19 pandemic.
Solution: Alter each U.S. state’s license plate slogan/state slogan to reflect current social distancing policy and place on roadside billboards for travelers and others to view.
